(22)
2025
Brand and Website Design for a Headless Commerce Platform
Services
Branding, Web Design, Product Design
Introduction
Commerce Engine is a headless commerce platform built for flexibility and scale.
We developed their new brand identity and dual-mode website to reflect that modular spirit — clear, adaptable, and ready to grow with the product.
Challenges & Solutions
The brand had to mirror Commerce Engine’s composable architecture while staying recognizable and easy to extend.
We created a visual system built from geometric elements — dots, rectangles, and blocks — that combine into larger structures. A strong typographic hierarchy and dual light/dark palette make the brand feel both innovative and grounded.
Outcomes
The new brand and website turn modularity into a clear, human experience. Commerce Engine now stands out as a credible, scalable platform — memorable for its design, trusted for its clarity, and ready to expand as the product evolves.
Let’s build clarity into your brand
If your product is complex, your message doesn’t have to be. We design brands and websites that make innovation feel simple.
Creative team
Next project
(21)
o1Labs
2025